Meta to Delete Thousands of Audience Categories from Facebook and Instagram Ads
In a move newly announced in their Meta for Business blog post, the parent company of Facebook and Instagram shared their intent to remove thousands of ‘sensitive’ categories from their ad platforms’...
View ArticleThe Importance of Consistency and Branding in Social Media Marketing
What is Branding on Social Media? A brand is how people identify a company or product. Building a brand in social media marketing includes having a tone, branding color, type of posts ect. Social media...
View ArticlePaid Adverting Award Winners – Web Excellence Awards
Paid Advertising and Landing Page Optimization Award Winner! Exciting news! We are thrilled to announce that our Paid Search team has won the “Best Paid Advertising and Landing Page Optimization”...
View ArticleThe Influence of AI on Social Media
The Influence of AI on Social Media Artificial Intelligence (AI) plays a significant and evolving role in social media. It has been influencing how platforms operate, how users interact with content,...
View ArticleThe Impact of AI on Content Creation
The Impact of AI on Content Creation The digital world is abuzz with the rise of Artificial Intelligence (AI), and its impact is felt across various industries, including content creation. AI-powered...
View ArticleWhat Happens if TikTok Gets Banned?
Almost everyone online has heard about TikTok. This short-form video social media platform took the social media world by storm, particularly during COVID-19, and has since grown exponentially. TikTok...
View ArticleLeverage Influencers in a Brand Marketing Strategy
Influencer marketing is not a new concept to brand marketing strategies however influencers have become an integral part of social media strategies and many brands aren’t utilizing them to their...
View ArticleExciting News: Web Excellence Award for Boosting ROAS in Organic Apparel!
We are proud to announce that our digital marketing company has been honored with a Web Excellence (WE) Award for our work in boosting Return on Ad Spend (ROAS) for a client in the organic apparel...
View ArticleCelebrating Another Win: Web Excellence Award for SEO
We are excited to share that our team has been recognized with another Web Excellence (WE) Award, this time for our exceptional work in search engine optimization (SEO) in the contractor compliance...
View ArticleExciting News: We’ve Been Shortlisted for Global Agency Awards!
Hive Digital is super excited to announce that our company has been shortlisted for two prestigious categories at the Global Agency Awards: SEO Agency of the Year AND PPC Agency of the Year. This...
View ArticleWebsite Analytics Tools: Monitor and Boost Your SEO & Paid Search
When you thoroughly understand your website traffic and user behavior, it serves as the first stepping stone to success in the world of digital marketing. With the right tools, you can gain valuable...
View ArticleHow Search Engines Find Your Website: Website Crawlability Basics
Why does my seo consultant keep bugging me about crawlable websites? So you’ve decided to finally take the plunge and get yourself a brand new website. You’ve found a great web developer and design...
View ArticleHow Social Platforms are Innovating to Boost User Engagement
Building Your Social Media Efforts By Understanding User Engagement User engagement stands as a fundamental metric for social media platforms, directly influencing their success and the retention of...
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