Mastering Product Criticism on Social Media
To respond or not? That is the question. Every business deals with it. If your brand never received a negative review how would you ever grow? The lovely internet has created multiple options for...
View Article“The Interview” that wasn’t banned
My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of my own mother. See, my mom is what we like to call “behind the times” when it...
View ArticleThe 2015 Social Media landscape with Christine Moorman
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s Moorman’s work on her site,...
View ArticleLinkedIn Means Business
I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no fear because this is all very possible to do. LinkedIn has over 330...
View ArticleThe #Rules of Hashtags
Once used as just a way to build traction through your Twitter, Instagram, or other social media accounts, hashtags have now grown to the point where major corporations are integrating them into...
View ArticleThe Power of Social Media: The Scandal Effect
The Game Changer It’s no secret, social media has changed the landscape of marketing in a way that surpassed even industry expert’s predictions. Between DVR and our society’s obsession with mobile...
View ArticleHow Netflix Changed the Face of Content Marketing
Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing in other networks’ programming, as they had been...
View ArticleThe Benefits of a Live Chat
Besides constantly hoping to wake up and have hair on my head, most of my day is spent trying to make our current and potential clients as happy as possible. You may think it’s cheesy, but having an...
View ArticleLinkedIn Groups Versus Company Pages
I have been receiving one question quite often lately: What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these options serve a great purpose for your company but...
View Article6 Ways To Market with Vine
“6 seconds? What can you market in 6 seconds?” Those are usually the first two questions I receive after telling a client to use Vine for promotional purposes. Just to clarify, there a ton of tasks you...
View ArticleMastering Product Criticism on Social Media
To respond or not? That is the question. Every business deals with it. If your brand never received a negative review how would you ever grow? The lovely internet has created multiple options for...
View Article“The Interview” that wasn’t banned
My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of my own mother. See, my mom is what we like to call “behind the times” when it...
View ArticleThe 2015 Social Media Landscape with Christine Moorman
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s Moorman’s work on her site,...
View ArticleLinkedIn Means Business
I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no fear because this is all very possible to do. LinkedIn has over 330...
View ArticleThe #Rules of Hashtags
Once used as just a way to build traction through your Twitter, Instagram, or other social media accounts, hashtags have now grown to the point where major corporations are integrating them into...
View ArticleThe Power of Social Media: The Scandal Effect
The Game Changer It’s no secret, social media has changed the landscape of marketing in a way that surpassed even industry expert’s predictions. Between DVR and our society’s obsession with mobile...
View ArticleHow Netflix Changed the Face of Content Marketing
Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing in other networks’ programming, as they had been...
View ArticleThe Benefits of a Live Chat
Besides constantly hoping to wake up and have hair on my head, most of my day is spent trying to make our current and potential clients as happy as possible. You may think it’s cheesy, but having an...
View ArticleLinkedIn Groups Versus Company Pages
I have been receiving one question quite often lately: What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these options serve a great purpose for your company but...
View Article6 Ways To Market with Vine
“6 seconds? What can you market in 6 seconds?” Those are usually the first two questions I receive after telling a client to use Vine for promotional purposes. Just to clarify, there a ton of tasks you...
View Article